What Is The Google Panda Update?

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

A great article on the latest panda update, believed to have occurred on Jan 9/10 2016 is here. Panda updates are believed to improve ranking results for sites with quality content and punish the sites without. As a google spokesman said recently:

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

At Media Design Art, we have always built sites with quality in mind. Quality content, links and technical backbones.