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The Tao Of Marketing #47

The marketing that can be named is not marketing.   47 Without stepping out the door, You can know the world. Without looking through the window, You can see Heaven’s Way. The longer you travel, the less you know. Therefore: The sage knows without traveling, Perceives without looking, Completes without acting.   Understanding: We can […]

Cognitive Bias of the week #2: The Illusion of Control

The Illusion of Control If I told you that the “close door” buttons in an elevator did nothing, would you believe me? In some elevators it is true. These buttons are there purely to give the passenger a sense of control. One simple form of this fallacy is found in casinos: when rolling dice in craps, […]