Every so often a book comes along that takes all the current thinking and ties it nicely in a bow. This is one such book.
One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.
“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.