“What is the world of marketing today? The consumer has seized control. Audiences have shattered into fragments and slices. Product differences can last minutes, not years. The new ecosystem is millions and billions of unstructured one-to-one and peer-to-peer conversations.” Brian Featherstonhaugh, The 4Ps are out, the 4 Es are in.

Marketing

We have you covered. From traditional marketing practices (Boston Box anyone?) through to the latest deep SEO analysis and behavioural re-targeting techniques. Media Design Art will review your current marketing, build your new marketing strategy, plan and build collateral all whilst challenging your assumptions about what marketing is, and what it can do for your business.

Marketing can be many things to many people. It is an art to some and the Devils business to others (I’m looking at you bill hicks). To us marketing is the generation of leads. Everything that you want to call marketing is lead generation.

Outbound Marketing

Outbound marketing constitutes the majority of marketing budgets for many businesses. It’s been around for ages and some even consider it a cost of doing business. Outbound marketing, though, presents a lot of difficulties, and tradition and past mistakes should never get in the way of adapting to changing marketing trends. Problems with outbound marketing include:

Difficulty in tracking return on investment (ROI)

Increasing blocking techniques (Do not call list, Spam filters, TiVo, etc)

High cost, low yield.

CRM Daily reports, “nearly half of the companies that implement inbound marketing efforts see a 25 percent greater return on investment (ROI) on those programs than companies that do not. The survey found that inbound marketing channels can deliver up to 30 times the campaign conversion rate of traditional outbound direct-mail campaigns.” Inbound marketing is easier to track, has a higher ROI, and lower overall costs than outbound marketing. Your next step, of course, is to cut costs and increase conversions by shifting from outbound marketing to inbound marketing.

Inbound Marketing

As defined by HubSpot:

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

Major themes:

Content Creation + Distribution– Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.

Lifecycle Marketing– Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.

Personalization– Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs.

Multi-channel– Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration– Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.