An organization’s strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business.

Media Design Art can plan, co-ordinate and execute your marketing and brand strategies. We work closely with our clients to construct highly optimised strategies for Branding, Marketing, Advertising and Social Media. Over a series of outcome focused workshops we are able to deliver strategies that will not only deliver effective ROI but be innovative and cutting edge at the same time.

Some of the areas we cover when we talk strategy…


Objectives are the intended goals of a company’s strategies. Objectives are often listed as SMART goals: This acronym stands for Specific, Measurable, Achievable, Realistic and Time-sensitive. Thomas Speh, author of the book “Business Marketing Management,” also explains how business objectives must align with corporate objectives. Additionally, they must be synchronized with the goals of other departments, including accounting, procurement and customer service.

Buyer Personas

Buyer Persona are key to targeting your strategy and maximising reach whilst reducing wasted opertunities. For more information on the importance of buyer persona, please CLICK HERE

Marketing Plan

A key outcomes for any strategy is the Marketing Plan. We can assist you to develop an comprehensive marketing plan to advance your business.

Target Market

A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy.


Branding is a 24/7 function of all strategies. For more on our outlook on Branding and how it can help your business, please CLICK HERE


Inbound V Outbound