zen

The Tao Of Marketing #47

The marketing that can be named is not marketing.

 

47
Without stepping out the door,

You can know the world.

Without looking through the window,

You can see Heaven’s Way.

The longer you travel, the less you know.

Therefore:

The sage knows without traveling,

Perceives without looking,

Completes without acting.

 

Understanding:

We can purchase your product, engage your service and read your blog all from our couches or kitchen tables.  We  can read as many reviews as we need. But all this is a confusion, a distraction. We know what we want, we know what we need. How do we know this? Because it was already there all along.

When your marketing message is ubiquitous and in tune with your customers, then they already know all they need to know, it’s the marketers job to trigger this knowledge.

 

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