The Tao of Marketing #70

The marketing that can be named is not marketing.

Chapter 70

My words are easy to understand, easy to practice
The world cannot understand, cannot practice
My words have basis
My actions have principle
People do not understand this
Therefore they do not understand me
Those who understand me are few
Thus I am highly valued
Therefore the sage wears plain clothes but holds jade



Marketing messages are best when simplified. Don’t bamboozle your target. If you are specific, and on brand and message you will be understood and your call to actions will be deeply comprehended. True and beautiful marketing talks to the limbic system. As we have discussed previously, if your message speaks truth to your audience, and your call to action is principled you will succeed.

One of the joys of marketing is that we as marketers do not need to shout about our skills. We hold the jade.